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Why the future of share-worthy content is personal


We all have “that Facebook friend.” Several of them, most likely. The kind who religiously shares and comments on his own “On This Day” stories, tagging you in any that are related to you, of course. He also dutifully shares his “Friendiversary” and “Year in Review” videos, continuously proving the appeal of personalized content. Brands are getting increasingly smarter at leveraging people’s love for sharing memories on Facebook. I have a few friends who are active in the international running circuit, so in the days following the Boston Marathon this past spring, lots of video clips documenting the performances of…

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