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Bollywood movies continue to associate beauty with fair skin, AI study finds


Bollywood continues to associate female beauty with fair skin, according to a new AI study by Carnegie Mellon University computer scientists. The researchers explored evolving social biases in the $2.1 billion film industry by analyzing movie dialogues from the last 70 years. They first selected 100 popular Bollywood films from each of the past seven decades, along with 100 of the top-grossing Hollywood movies from the same period.  They then applied Natural Language Processing (NLP)  techniques to subtitles of the films to examine how social biases have evolved over time. “Our argument is simple,” the researchers wrote in their study paper. “Popular movie content reflects…

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