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Why Ford thinks human-centric design is the future


Connectivity, automation, electrification, and AI — these profound waves of change are all converging upon mobility right now. So, it’s only reasonable to wonder how legacy automakers will be able to transform as well, in order to meet the new needs of travelers. Speaking at the TNW2021 Conference, Usha Raghavachari, Innovation Lab Director at D-Ford, described how her team can bring a 118-year old brand into the future.  D-Ford is a design startup within Motor Company, whose mission is to help the company learn and adopt new tools to create “what’s next.” As Raghavachari explained, D-Ford is focusing on a…

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