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Tesla’s making beer now — and that’s dangerous marketing


Over a week ago, at Tesla’s “Giga Fest” event in Berlin, on the site where the company is currently building its German Gigafactory, Elon Musk announced that Tesla is going to make its own… beer.  Echoing the “giga” spirit of the day, the beer is going to be called “Giga Beer” and “Giga Bier” (the German equivalent), and the bottle’s design is inspired by the futuristic lines and angles of the Cybertruck. Here’s what our dear Elon said during the event: We’re going to build a train station that’s right on the property. And then we’re going to have graffiti…

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