How to recognize a diamond of a marketing idea

Let’s say you’re a startup founder, who comes up with the next new idea in marketing, scaling, or strategic business development. If you are 100% sure that your randomly picked idea will work (maybe you’ve asked a fortune-teller or made a tarot spread), I won’t waste your time. But if you really need to sift diamonds from fakes and create a marketing campaign that will definitely work, here are my three favorite approaches to testing ideas that my team at Refocus.me uses. 1. Go to the shelf of ideas and divide them up by priority Start by evaluating ideas according…

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TNW Podcast: Boris comes over to co-host; Slack’s Cal Henderson talks European tech

Welcome to the new episode of the TNW Podcast — the show where we discuss the latest developments in the European technology ecosystem and feature interviews with some of the most interesting people in the industry. In today’s episode, Andrii is joined by Boris Veldhuijzen van Zanten, co-founder, member of the board, and former CEO of TNW. The topics discussed include the jobs created by Dutch startups, giant state funding for energy projects, translations of the word ‘computer’, and a bunch of other things in between. In the interview section, we’re featuring a conversation with Cal Henderson, co-founder and… This story continues at The Next Web from The Next Web https://ift.tt/jUgcNFD

Google wants you to complete simple tasks for hard cash in its new app

If you’ve ever wanted to work for Google, now’s your best chance. The company has a new app called Task Mate that lets you earn money by completing tasks such as taking pictures of storefronts or recording short voice clips. At the moment, the app is live only for users in India. Plus, you’ll need an invitation code to sign up and start working on these tasks — it appears there aren’t many codes around yet. [Read: Here’s how to make your website more accessible] The firm already has an app called Google Opinion Rewards that asks you questions about its… This story continues at The Next Web Or just read more coverage about: Google from The Next Web https://ift.tt/2UXm3KO

Everybody hates cybersecurity professionals

What’s the worst job you’ve ever had? I’ll start. When I was 20, I spent six long months working as a Sharepoint developer for a massive UK-wide charity. Our team was small and horrendously overstretched, and I often helped out with helpdesk calls, where I’d inevitably spend much of my time explaining our stringent password requirements to disgruntled non-technical staff. That wasn’t fun, but at least I could say I was merely following orders. I didn’t come up with the rules. Unfortunately, top-level information security professionals don’t get the luxury of passing the buck as I did. Good cop, bad… This story continues at The Next Web from The Next Web http://bit.ly/2DzguKw

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