How to recognize a diamond of a marketing idea

Let’s say you’re a startup founder, who comes up with the next new idea in marketing, scaling, or strategic business development. If you are 100% sure that your randomly picked idea will work (maybe you’ve asked a fortune-teller or made a tarot spread), I won’t waste your time. But if you really need to sift diamonds from fakes and create a marketing campaign that will definitely work, here are my three favorite approaches to testing ideas that my team at Refocus.me uses. 1. Go to the shelf of ideas and divide them up by priority Start by evaluating ideas according…

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TNW Podcast: Boris comes over to co-host; Slack’s Cal Henderson talks European tech

Welcome to the new episode of the TNW Podcast — the show where we discuss the latest developments in the European technology ecosystem and feature interviews with some of the most interesting people in the industry. In today’s episode, Andrii is joined by Boris Veldhuijzen van Zanten, co-founder, member of the board, and former CEO of TNW. The topics discussed include the jobs created by Dutch startups, giant state funding for energy projects, translations of the word ‘computer’, and a bunch of other things in between. In the interview section, we’re featuring a conversation with Cal Henderson, co-founder and… This story continues at The Next Web from The Next Web https://ift.tt/jUgcNFD

Google’s ‘time crystals’ could be the greatest scientific achievement of our lifetimes

Eureka! A research team featuring dozens of scientists working in partnership with Google‘s quantum computing labs may have created the world’s first time crystal inside a quantum computer. This is the kind of news that makes me want to jump up and do a happy dance. These scientists may have produced an entirely new phase of matter. I’m going to do my best to explain what that means and why I personally believe this is the most important scientific breakthrough in our lifetimes. However, for the sake of clarity, there’s two points I need to make first: Time crystals are a… This story continues at The Next Web Or just read more coverage about: Google from The Next Web https://ift.tt/3fdRQlg

It’s never too late to learn Adobe Photoshop, Logic Pro, and more during this sale

The old proverb, "You can't teach an old dog new tricks," couldn't be far from the truth. Technology has come a long way in changing the classic classroom experience. People now have the ability to pretty much learn any type of skill from just about any where at their own pace. from The Next Web http://bit.ly/2Wmq11T

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