How to recognize a diamond of a marketing idea

Let’s say you’re a startup founder, who comes up with the next new idea in marketing, scaling, or strategic business development. If you are 100% sure that your randomly picked idea will work (maybe you’ve asked a fortune-teller or made a tarot spread), I won’t waste your time. But if you really need to sift diamonds from fakes and create a marketing campaign that will definitely work, here are my three favorite approaches to testing ideas that my team at Refocus.me uses. 1. Go to the shelf of ideas and divide them up by priority Start by evaluating ideas according…

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TNW Podcast: Boris comes over to co-host; Slack’s Cal Henderson talks European tech

Welcome to the new episode of the TNW Podcast — the show where we discuss the latest developments in the European technology ecosystem and feature interviews with some of the most interesting people in the industry. In today’s episode, Andrii is joined by Boris Veldhuijzen van Zanten, co-founder, member of the board, and former CEO of TNW. The topics discussed include the jobs created by Dutch startups, giant state funding for energy projects, translations of the word ‘computer’, and a bunch of other things in between. In the interview section, we’re featuring a conversation with Cal Henderson, co-founder and… This story continues at The Next Web from The Next Web https://ift.tt/jUgcNFD

Enter ClimateGPT — the ‘first-ever’ AI model dedicated to fighting climate change

Fledgling AI startup EQTY Lab has unveiled the “first-ever” AI chatbot designed to provide accurate and authenticated climate data. AI tools such as ChatGPT and Google’s Bard have faced concerns over the accuracy of the information they provide, as they are trained on data scraped from the internet, but do not necessarily provide rigorous fact-checking. But EQTY Lab claims its open-source ClimateGPT service would provide “trust and transparency” as it draws on scientific data using a robust model that authenticates, secures, and governs the information provided. The model is integrated with Hedera, a public blockchain, which ensures the “highest standards… This story continues at The Next Web from The Next Web https://ift.tt/Pn2Nib1

Macron convinces UK nuclear startup to build its first factory in France

London-based nuclear energy startup Newcleo has scrapped plans to build its first power plant in Britain, opting to invest in France instead. The move follows extensive lobbying by France’s president Emmanuel Macron, who has personally met with Newcleo’s chief executive and founder Stefano Buono several times, to convince him to build the company’s first modular nuclear reactor in France, the Telegraph reports. Founded in 2021, Newcleo develops small nuclear reactors powered by radioactive waste. The company initially sought to tap the UK’s vast stockpile of nuclear waste at the former Sellafield site to power its reactors. But after two years… This story continues at The Next Web from The Next Web https://ift.tt/m9LkMaS

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