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This coalition believes every ADAS feature needs a universally understood name


AAA research shows that consumers may encounter as many as 20 names for a singleadvanced driver assistance system (ADAS) feature.  For example, take blind spot warning. This functionality detects vehicles in the blind spot while driving and notifies the driver of their presence. Some systems provide an additional warning if the driver activates the turn signal).  Audi calls blind spot warning “Audi side assist,” while Toyota calls it “blind spot monitor.” On some GM vehicles, it’s called “side blind zone alert.”  Feeling confused?  Even worse, as Kelly Funkhouser, Consumer Report’s head of connected and automated vehicles, notes, “sometimes there’s a…

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