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Getir’s acquisition of Gorillas is a death knell for quick commerce


Getir, the Turkish fast delivery startup, has bought its German rival Gorillas. This further reduces the number of companies in Europe promising to bring groceries to your door within minutes. This merger leaves only three such businesses active on the continent: Getir, Berlin-based Flink, and US-based Gopuff. As Getir’s founder tweeted, the acquisition valued Gorillas at $1.2 billion — down from $3.1 billion in September 2021. Gorillas was among the most hyped-up startups in the instant grocery delivery sector, offering delivery times in less than ten minutes and numerous discounts. Founded in 2020, the company expanded rapidly covering multiple European…

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