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How to market… without a marketing department


How do you set your company apart from other brands? How do you sell people a product they’re not used to? And how is all that possible without a marketing department? John Schoolcraft, Chief Creative Officer at Oatly, has an answer to all these questions. In 2012, together with CEO Toni Petersson, Schoolcraft began to transform a 30-year-old maker of oat drinks into a worldwide movement devoted to promoting a more sustainable lifestyle. We caught up with Schoolcraft at TNW 2022 and learned how Oatly created a thriving marketing strategy… without a marketing department. If you’d like to get his insights in full, check…

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