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Ireland’s Alchemy battles e-waste by giving Apple products a new life


Many of us have become accustomed to getting the newest, flashiest versions of our favourite gadgets, leaving yesterday’s tech destined for the dustbin. In 2022, the global economy produced 50 million tonnes of e-waste — equivalent to the weight of 5,000 Eiffel towers.  This take-make-waste habit is unsustainable, and research shows, increasingly unpopular. The second-hand goods market is growing 20 times faster than retail as a whole and is expected to be worth €120bn by 2025.  “Buying refurbished goods has got a huge tailwind at the moment,” James Murdock, Alchemy’s CMO, tells TNW. “More and more people want to do…

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