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For European startups, the US is still the land of opportunity


With under 2 million people, a landmass that’s half the size of Greece, and a recent history of communist rule, Latvia doesn’t have textbook foundations for building world-leading businesses. But building a world-leading business is exactly what Latvia’s Printful did. In 2021, the on-demand printing startup was valued at over $1 billion, making it the country’s first-ever unicorn. To reach the local landmark, Printful took an international route. But rather than focus on its home continent of Europe, the company set its sights on the US. “We wanted to make something big — and to this day, there is no bigger…

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