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Both Yahoo and AOL are scanning customer emails to attract advertisers


Oath, the advertising arm of Verizon — which owns both Yahoo and AOL — has been pitching advertisers a service that would allow them to peer into the email accounts of more than 200 million people. The service benefits advertisers by allowing them to identify and segment potential customers by picking up on contextual buying signals, and past purchases. It’s a service that, according to Dough Sharp, Oath’s VP of data measurement and insights, allows anyone willing to spend the money to take a peek behind the curtain at commercial emails in any accountholders inbox — although, presumably, the data…

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