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US podcast listeners are as diverse as the US population


A new report by Edison Research indicates that for the first time since the beginning of podcasting, the diversity of monthly consumers of the medium look nearly identical to that of the US population. This means that podcast producers have a great opportunity to create much more diverse varieties of content. This finding is encouraging because the podcast audience used to be three-quarters ‘white’ a decade ago. And this was also a reflection of the types of content produced at that time. But with podcasters themselves becoming more diverse over time, there has also been a boom in the diversity…

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