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Young startups don’t need a marketing strategy — they need tactics


We know that marketing is essential for business. But it’s not for everybody, amirite? That’s totally understandable given the obscene pressure to stand out in a sea of competition when all you really want to do is focus on creating an awesome product or service. Warning: I’m not here to tell you that you can skimp on marketing. Marketing is especially important for startups because the truth is: A great product alone is not enough to succeed. It’s the way you speak, persuade, and build relationships with your (future) customers that helps your company take off. On top of that,…

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