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Motion design looks hard, but it doesn’t have to be


Motion helps make UIs expressive and easy to use. Despite having so much potential, motion is perhaps the least understood of all the design disciplines. This may be due to it being one of the newer members of the UI design family. Visual and interaction design dates back to early GUIs, but motion had to wait for modern hardware to render animation smoothly. The overlap between UI motion and traditional animation also muddies the waters. A lifetime can be spent mastering Disney’s 12 basic principles, does this mean UI motion is similarly complex? People often tell me that designing motion is…

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