Want to score press coverage for your startup? Deliver value to journalists first

If you’re working on any sort of promotion, whether as a PR person or simply trying to get the word out about your own company, you’ll need to understand journalists. Rebecca Grant who was a journalist at VentureBeat for a number years wrote a blog post describing how she felt at her job: I thought this was a perfect way to describe how dysfunctional PR has become. Everyone is obsessed with “Lights over Broadway PR” — i.e. getting featured on TNW, TechCrunch, VentureBeat, NYTimes, WSJ, etc. The trouble is that while you want to have your name in “lights over…

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Doomed US lander crushes hopes for first European tech on the Moon

The Peregrine lunar lander is set to crash back to Earth in a sudden end to a mission that was set to put the first piece of European-built technology — and the human remains of a distinguished British sci-fi author — on the Moon. Shortly after launching from Cape Canaveral space station on Monday January 8, the spacecraft suffered a “critical loss of propellant” and was doomed to failure ever since. It is now expected to crash land into Earth on January 18. Astrobotic Technology, the company that built the lander, said it is now working with NASA on a… This story continues at The Next Web from The Next Web https://ift.tt/bHU2dJZ

Macron convinces UK nuclear startup to build its first factory in France

London-based nuclear energy startup Newcleo has scrapped plans to build its first power plant in Britain, opting to invest in France instead. The move follows extensive lobbying by France’s president Emmanuel Macron, who has personally met with Newcleo’s chief executive and founder Stefano Buono several times, to convince him to build the company’s first modular nuclear reactor in France, the Telegraph reports. Founded in 2021, Newcleo develops small nuclear reactors powered by radioactive waste. The company initially sought to tap the UK’s vast stockpile of nuclear waste at the former Sellafield site to power its reactors. But after two years… This story continues at The Next Web from The Next Web https://ift.tt/m9LkMaS

TNW Podcast: Oscar Kneppers on academic startups; ESA wants to detect space-time ripples

Welcome to the new episode of the TNW Podcast — the show where we discuss the latest developments in the European technology ecosystem and feature interviews with some of the most interesting people in the industry. In today’s episode, Andrii and Linnea talk about a new European space mission, AI-generated podcasts, antiquated tech in German trains, and much more. In the interview section, we’re featuring a conversation with Oscar Kneppers, CEO of the Amsterdam Centre for Entrepreneurship, or ACE. He’s also founded several well-known local publications and one of the country’s major startup accelerators, Rockstart. Here are the stories and… This story continues at The Next Web from The Next Web https://ift.tt/a6AlDsr

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