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13 ways to get customers to choose your app over the competition’s


Competition between apps can be fierce. It’s no longer just about selling a great product and doing some light advertising — there’s so much more to it now, especially if you want to steal customers from your competitors. To find out how to encourage customers to download one app over another, I asked a panel of entrepreneurs from Young Entrepreneur Council the following question: What’s one way to encourage customers to download your new mobile app instead of a competitor’s? Their best answers are below: 1. Add an ongoing incentive Marketing your app should be about finding incentives, not just for the…

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