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How BMW is innovating its business to build cars for the future


The BMW marque is synonymous with German build quality and engineering prowess. It didn’t earn that respect overnight; BMW has been manufacturing and innovating automotive  components for over 100 years. Take the BMWi series for example; they’re produced using a variety of recycled materials, use electric and hybrid drive trains, and are put together in a factory that is powered entirely by renewable energy. One of the company’s latest innovations though, isn’t on its cars at all. Innovate by any means necessary In fact, it’s a business innovation called the “BMW Startup Garage.” Sure, it might sound less interesting than…

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