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Nike’s ‘cryptokicks’ trademark application hints at its new blockchain ambitions


Nike Inc has submitted a trademark application for the word ‘cryptokicks’, signalling it may be gearing up to launch its own digital currency and a host of cryptocurrency related products. The application, filed on April, 19, outlines how the company‘s proposed digital currency could be used by an online community. The document also describes an online footwear and clothing marketplace, as well as “a website featuring technology that enables users to mine, earn, purchase, receive by any other means, store, and transfer blockchain-based tokens, coins, cryptocurrencies, and other crypto assets.” Nike’s application comes amid a company wide effort to focus…

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