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Quantum cognition theory explains why humans make stupid decisions


Scientists from the University of Science and Technology in China have a quantum physics-based answer to the ultimate question: If humans are so smart, why do we all make so many stupid choices? Psychologists and casinos have spent untold resources trying to figure out why humans don’t always make the correct choices, even when the consequences are apparent. Theoretically, we’re all capable of making simple, smart choices – but who among us hasn’t made a regrettable decision or two in their lives? Why is nobody perfect? The answer is uncertainty, as in the kind of uncertainty that drives quantum mechanics…

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