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How to adapt your content and PR strategies during the coronavirus pandemic


These are unprecedented times — so should our marketing strategies change in line with the reality we’re currently living in? This is the question rippling through various marketing communities as people are trying to get their bearings and form some kind of a plan to move forward in this rocky economic climate. And the classic marketing answer is: It depends. However, I’m going to outline my thoughts on what this means for content promotion and how we can move forward to be as productive as possible. What should you say — and how? There have been jokes about people getting…

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