How to adapt your content and PR strategies during the coronavirus pandemic

These are unprecedented times — so should our marketing strategies change in line with the reality we’re currently living in? This is the question rippling through various marketing communities as people are trying to get their bearings and form some kind of a plan to move forward in this rocky economic climate. And the classic marketing answer is: It depends. However, I’m going to outline my thoughts on what this means for content promotion and how we can move forward to be as productive as possible. What should you say — and how? There have been jokes about people getting…

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TNW Podcast: Boris comes over to co-host; Slack’s Cal Henderson talks European tech

Welcome to the new episode of the TNW Podcast — the show where we discuss the latest developments in the European technology ecosystem and feature interviews with some of the most interesting people in the industry. In today’s episode, Andrii is joined by Boris Veldhuijzen van Zanten, co-founder, member of the board, and former CEO of TNW. The topics discussed include the jobs created by Dutch startups, giant state funding for energy projects, translations of the word ‘computer’, and a bunch of other things in between. In the interview section, we’re featuring a conversation with Cal Henderson, co-founder and… This story continues at The Next Web from The Next Web https://ift.tt/jUgcNFD

Why is Venus so inhospitable? ESA launches new mission to find out

The European Space Agency (ESA) has embarked on a new mission to explore our closest planetary neighbour Venus in unprecedented detail. Known as EnVision, the spacecraft will study Venus from the planet’s inner core to its outer atmosphere, to help astronomers understand why the scorching, toxic world is so different from Earth. Work will begin on the spacecraft and its instruments later this year, following the selection of an industrial contractor. EnVision is set to launch on board an Ariane 6 rocket from Europe’s spaceport in French Guiana in 2031. “EnVision will answer longstanding open questions about Venus, arguably the… This story continues at The Next Web from The Next Web https://ift.tt/anZTFDP

2024’s most important travel tech trends

Guest post by Singapore Tourism Board As the tourism industry continues its post-pandemic recovery in an increasingly uncertain travel market, a question that has dawned upon us is — what’s next? Naturally, many of us are looking towards technology for more opportunities. In 2023, we saw the generative AI boom and further growth of emerging technologies like extended reality (XR) and 5G. While these advances are already shaping the travel sector, there is much more to come as more use cases emerge while the technology further matures. Looking forward into 2024, we can expect teams to do more with less, streamline their… This story continues at The Next Web from The Next Web https://ift.tt/seCScOH

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