How to adapt your content and PR strategies during the coronavirus pandemic

These are unprecedented times — so should our marketing strategies change in line with the reality we’re currently living in? This is the question rippling through various marketing communities as people are trying to get their bearings and form some kind of a plan to move forward in this rocky economic climate. And the classic marketing answer is: It depends. However, I’m going to outline my thoughts on what this means for content promotion and how we can move forward to be as productive as possible. What should you say — and how? There have been jokes about people getting…

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TNW Podcast: Oscar Kneppers on academic startups; ESA wants to detect space-time ripples

Welcome to the new episode of the TNW Podcast — the show where we discuss the latest developments in the European technology ecosystem and feature interviews with some of the most interesting people in the industry. In today’s episode, Andrii and Linnea talk about a new European space mission, AI-generated podcasts, antiquated tech in German trains, and much more. In the interview section, we’re featuring a conversation with Oscar Kneppers, CEO of the Amsterdam Centre for Entrepreneurship, or ACE. He’s also founded several well-known local publications and one of the country’s major startup accelerators, Rockstart. Here are the stories and… This story continues at The Next Web from The Next Web https://ift.tt/a6AlDsr

Swiss startup believes this forgotten element is the key to safe nuclear energy

Nuclear energy is undergoing a renaissance. Across Europe, governments are pouring huge amounts of money into new power plants while startups are busily working on smaller, modular alternatives. Most of these plants rely on uranium, the radioactive metal that fuelled the atomic age (and contributed to a couple of catastrophic meltdowns). However, Swiss startup Transmutex wants to reinvent nuclear energy using a lesser-known element called thorium. Uranium’s forgotten cousin Thorium is a lead-like metal that is mildly reactive, but four times more abundant than uranium and a lot safer to handle. However, thorium is a fissionable material but not a… This story continues at The Next Web from The Next Web https://ift.tt/ideQqVM

Insta mules and crypto mixers: How tech is transforming money laundering

On the shallow surface of Instagram, Ramon “Hushpuppi” Abbas was a quintessential influencer. The flamboyant Nigerian portrayed a lavish lifestyle of private jets, luxury cars, and designer clothes. His glamorous adventures had earned him over 2 million followers and millions of dollars. But his posts concealed a darker reality. The 41-year-old was “one of the most prolific money launderers in the world,” according to the FBI. By his own admission, Hushpuppi conspired to launder over $300mn in just 18 months. One of his alleged clients was a certain Kim Jong Un — the supreme leader of North Korea. With his… This story continues at The Next Web from The Next Web https://ift.tt/rd549ui

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