All-in on virtual experiences? You’re signing your brand’s death warrant

Last month, the streets of Austin, Texas bustled with live DJs, flying drones, and bands performing inside flower shops. The virtual streets of Austin, that is. For the second year in a row, South by Southwest went digital. This time, it featured an immersive recreation of downtown Austin in which attendees could strap on a pair of Oculus Quest headset to drink virtual beer, peruse a crypto-art gallery, and pop into a virtual selfie stand. SXSW 2021 was lauded for its technological feats — and rightly so — but if event organizers are convinced this VR utopia is the new…

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TNW Podcast: Boris comes over to co-host; Slack’s Cal Henderson talks European tech

Welcome to the new episode of the TNW Podcast — the show where we discuss the latest developments in the European technology ecosystem and feature interviews with some of the most interesting people in the industry. In today’s episode, Andrii is joined by Boris Veldhuijzen van Zanten, co-founder, member of the board, and former CEO of TNW. The topics discussed include the jobs created by Dutch startups, giant state funding for energy projects, translations of the word ‘computer’, and a bunch of other things in between. In the interview section, we’re featuring a conversation with Cal Henderson, co-founder and… This story continues at The Next Web from The Next Web https://ift.tt/jUgcNFD

The TickTime is a clever productivity gadget that just works

With so much of the world’s workforce shifting to remote labor, a whole lot of people are trying to figure out how to be productive at home for the first time. Well, I’ve been working from home for years, and I still haven’t totally figured out the puzzle. There are no shortage of apps designed to help you be more productive, but I’m not sure anything I’ve tried has had as much potential as a little gadget called the TickTime. The concept is simple but clever. If you’ve ever heard of the Pomodoro method, which asks you to work in… This story continues at The Next Web from The Next Web https://ift.tt/2ySFso4

Hands-on: Aventon’s new Pace ebikes are sleek rides that won’t break the bank

Aventon is one of the most popular ebike companies in the US, and its Pace cruiser bikes have long been the company’s best-selling rides. Now the company is updating its Pace 350 and 500, both of which received major redesigns this week meant to make the bikes more comfortable and easier to use. I was able to spend a few days with the latest version of the Pace 500 Step-Through, and it gets a whole lot right for not a lot of money. First, some basic specs. Here are the numbers for the Pace 350: Price: $1,399 Motor: 36V, 350W Battery:… This story continues at The Next Web from The Next Web https://ift.tt/lPIx85u

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