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Snoop’s NFT plans showcase benefits for musicians ⁠— and risks for fans


When Snoop Dogg announced his acquisition of Death Row Records last month, fans were thrilled that the legendary rap label was being resurrected. We were less thrilled when, weeks later, most of the Death Row catalog disappeared from streaming platforms. The sudden removals were swiftly linked to Snoop’s unusual plans for the brand. “Death Row will be an NFT label,” the Doggfather announced in February. “We will be putting out artists through the metaverse… Just like we broke the industry when we was the first independent to be major, I want to be the first major in the metaverse.” The…

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