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Who Is policing the location data industry?


By: Alfred Ng and Jon Keegan There is an estimated $12 billion market of companies that buy and sell location data collected from your cellphone. And the trade is entirely legal in the U.S. Without legislation limiting the location data trade, Apple and Google have become the de facto regulators for keeping your whereabouts private—through shifts in transparency requirements and crackdowns on certain data brokers. Specifically, the app stores have cracked down on data brokers that market software development kits (SDKs) to app developers—like X-Mode (now known as Outlogic), which has come under scrutiny for selling data to military contractors. It’s…

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