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The rise of the CPO: Why this role is more important than ever


As businesses navigate the increasing demands of digital transformation and product-led growth, the role of the CPO — as a facilitator of this transition — is more important than ever. Speaking at TNW Conference 2022, Renee Niemi, CPO at non-profit organization Products that Count, provided valuable insights on how CPOs are shaping the future of business. During her talk, Niemi shared two key findings from the latest research conducted by the organization. The study surveyed over 300 CPO participants from a variety of industries and company sizes. 1. How do CPOs think about their role and what’s their function? This…

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