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A comprehensive (and honest) list of UX clichés


“You are not your user” A reminder that you are not designing the product for people like yourself. Often used as a way to encourage more user research in a project. “If Henry Ford had asked people what they wanted, they would have told him faster horses”Used as a counter-argument to the previous statement, when you start to realize you won’t have time or money to do enough user research. “We are testing the design, not your skills”Disclaimer given to users at the start of a user testing session to make them feel better about being a little stupid. “Designers…

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