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Vodafone litters London with blockchain tokens in new augmented reality game


Vodafone is running an augmented reality (AR) game across London as part of a promotional Apple giveaway, and it’s powered by blockchain technology. The game, called Find Unlimited, requires players find and interact with “Vatoms,” unique, non-fungible tokens (NFTs) generated by and stored in a blockchain operated by startup BLOCKv. Over a two-hour period every day this week, 36 Vatoms will appear in Central London, spread across six “high-footfall” locations. Participants can collect the tokens by zapping them with their phone’s camera, later redeeming them for special prizes (like an iPhone 11). Anyone can participate in the game, but marketing materials confirm…

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