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Facebook scores big, gets rights to air highlights from major cricket tournaments


The International Cricket Council (ICC), the governing body for the sport, announced today it’s partnering with Facebook to show exclusive digital content for ICC tournaments hosted in the Indian sub-continent until 2023. The social network will also show post-match recaps for ICC events hosted elsewhere in the world. The governing body had partnered with Facebook earlier this year for the 2019 cricket world cup hosted in England. ICC claims people watched 1.2 billion minutes of videos related to the tournament on the platform. While Facebook won’t be able to stream the matches live, it might gain a lot of traction from…

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