Skip to main content

GDPR will force programmatic advertising to evolve in 2020 — and that’s a good thing


The introduction of GDPR saw programmatic ad spending sharply decline, but with Digiday reporting that this had begun to recover as little as a month after the new legislation was enforced, the usefulness of data protection hasn’t gone unnoticed by brands. In fact, it’s set to benefit companies ever more so in 2020 with better targets and personalization among some of the advantages.  Here, I will be explaining what exactly GDPR will mean for programmatic advertising in 2020.  Fewer targets, but more relevant ones Unsurprisingly, since GDPR was implemented, it’s been increasingly difficult for advertisers to harvest user-data, which was…

This story continues at The Next Web

from The Next Web https://ift.tt/2tVeAl7
Labels:

Comments

Post a Comment

Popular posts from this blog

TNW Podcast: Boris comes over to co-host; Slack’s Cal Henderson talks European tech

 Welcome to the new episode of the TNW Podcast — the show where we discuss the latest developments in the European technology ecosystem and feature interviews with some of the most interesting people in the industry. In today’s episode, Andrii is joined by Boris Veldhuijzen van Zanten, co-founder, member of the board, and former CEO of TNW. The topics discussed include the jobs created by Dutch startups, giant state funding for energy projects, translations of the word ‘computer’, and a bunch of other things in between. In the interview section, we’re featuring a conversation with Cal Henderson, co-founder and… This story continues at The Next Web from The Next Web https://ift.tt/jUgcNFD
Post a Comment
Read more

Why is Venus so inhospitable? ESA launches new mission to find out

The European Space Agency (ESA) has embarked on a new mission to explore our closest planetary neighbour Venus in unprecedented detail.  Known as EnVision, the spacecraft will study Venus from the planet’s inner core to its outer atmosphere, to help astronomers understand why the scorching, toxic world is so different from Earth.  Work will begin on the spacecraft and its instruments later this year, following the selection of an industrial contractor. EnVision is set to launch on board an Ariane 6 rocket from Europe’s spaceport in French Guiana in 2031.  “EnVision will answer longstanding open questions about Venus, arguably the… This story continues at The Next Web from The Next Web https://ift.tt/anZTFDP
Post a Comment
Read more

2024’s most important travel tech trends

Guest post by Singapore Tourism Board As the tourism industry continues its post-pandemic recovery in an increasingly uncertain travel market, a question that has dawned upon us is — what’s next? Naturally, many of us are looking towards technology for more opportunities. In 2023, we saw the generative AI boom and further growth of emerging technologies like extended reality (XR) and 5G. While these advances are already shaping the travel sector, there is much more to come as more use cases emerge while the technology further matures. Looking forward into 2024, we can expect teams to do more with less, streamline their… This story continues at The Next Web from The Next Web https://ift.tt/seCScOH
Post a Comment
Read more