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The shared economy comes to advertising


So, you want my attention? Then you’d better inform me, entertain me, or offer me something that has a real, clear, and immediate value. Preferably all of the above. While it is true that traditional advertising still generates plenty of revenue, the writing is on the wall as people’s attention spans – already very short – become even shorter, and we become ever more adept at ignoring blatant messages that are forcibly bombarded at us in the digital advertising arena. The fact is that online advertising doesn’t really do it for me most of the time, because when I’m online…

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