How I used app store optimization to get my game downloaded 2M times

A couple of years ago, I wanted to turn my theoretical app store optimization (ASO) knowledge into a working skill. So I decided to develop a mobile game. My goal was to validate the hypothesis that in the super-competitive mobile gaming market, you can launch a product that will grow into something large solely through organic traffic. Let me say right away that I validated this hypothesis: a mobile game we created over the weekend ended up amassing over 2 million downloads, and received over 30,000 new users per day at its peak, all through organic traffic. But the path…

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TNW Podcast: Boris comes over to co-host; Slack’s Cal Henderson talks European tech

Welcome to the new episode of the TNW Podcast — the show where we discuss the latest developments in the European technology ecosystem and feature interviews with some of the most interesting people in the industry. In today’s episode, Andrii is joined by Boris Veldhuijzen van Zanten, co-founder, member of the board, and former CEO of TNW. The topics discussed include the jobs created by Dutch startups, giant state funding for energy projects, translations of the word ‘computer’, and a bunch of other things in between. In the interview section, we’re featuring a conversation with Cal Henderson, co-founder and… This story continues at The Next Web from The Next Web https://ift.tt/jUgcNFD

How to copy and paste multiple text snippets on Android and iOS

Welcome to TNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff. As much as it’s now fairly easy to type quickly on touchscreen keyboards these days, it can be more laborious than using a desktop with a full-sized physical keyboard — especially if you need to format your text and enter special characters. I’ve got a tip for you. Google’s Gboard and Microsoft’s SwiftKey keyboard apps come with handy clipboards that let you save multiple snippets of text that you can retrieve and paste anywhere with… This story continues at The Next Web Or just read more coverage about: Android from The Next Web https://ift.tt/3viCVf5

Google wants you to complete simple tasks for hard cash in its new app

If you’ve ever wanted to work for Google, now’s your best chance. The company has a new app called Task Mate that lets you earn money by completing tasks such as taking pictures of storefronts or recording short voice clips. At the moment, the app is live only for users in India. Plus, you’ll need an invitation code to sign up and start working on these tasks — it appears there aren’t many codes around yet. [Read: Here’s how to make your website more accessible] The firm already has an app called Google Opinion Rewards that asks you questions about its… This story continues at The Next Web Or just read more coverage about: Google from The Next Web https://ift.tt/2UXm3KO

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