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Here’s why cassette tape sales doubled during the pandemic


Described by some as “Europe’s biggest tech show”, the Berlin Radio Show has long been famous for exhibiting the next big thing in consumer electronics. In 1963, that was the compact audio cassette, introduced at the time by its creator, the late Dutch engineer Lou Ottens, who died in early March. Over the course of Ottens’ lifetime, cassette tapes came to redefine listening habits, which until then had been limited to the much more unwieldy vinyl record. Car stereos and the iconic Sony Walkman suddenly made individual listening experiences possible outside of the home. The re-recordable nature of the format,…

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