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Marketers! ‘Zero-click’ SERPs will force us to get more creative


Interested in digital marketing for branding and growth? Then check out Boost. Google’s attempts at returning answers to queries online in a quicker, easier manner has made the job of SEO more challenging for marketers. With the rise of ‘zero-click’ searches, is there any way for us marketers to stay competitive? I definitely found zero-click SERPs a difficult pill to swallow as a marketer. However, as an internet user… I see it as a highly useful innovation.  Searching Google for information about the weather, when my favorite sports team is playing next, or the net worth of Paul McCartney, the…

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