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God bless the EU for forcing Amazon to introduce two-click Prime cancellation (in member states)


The pain of unsubscribing from Amazon Prime is over – at least if you live in Europe.  There’s definitely power in numbers. From now on, consumers from the EU and the European Economic Area (EEA) can unsubscribe from Amazon Prime with just two clicks, using a prominent and clear “cancel button.”  The new Amazon cancellation process includes a “prominent and clear” cancel button and short explanatory text. Compare this to the previous process which included numerous steps such as these: Scroll past numerous warnings and graphics (two different offers from two different attempts). Image credit: Forbrukerradet The EU calls this…

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