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Netflix names ally for dreaded ad-supported subscriptions: Microsoft


Whether we like it or not, ad-supported subscriptions for Netflix are coming — and they’ll be powered by Microsoft. On Wednesday, the streaming platform named Microsoft as its global advertising technology and sales partner. This is what Peter Gregs, Netflix’s COO and CPO, has to say about it: Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members. More consumer choice said to…

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