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Digital adoption: What it is and why big-time businesses must take note


We live in a digital age — a time when smartphone penetration exceeds 95 percent in some countries and when social media can be used to keep employees on-task at work. Despite this, many businesses continue to lag behind in digital adoption. Part of the problem stems from the fact that many business leaders do not understand what digital adoption actually is. After all, it’s one thing to download a software program that will help you manage your social media accounts. It’s quite another to use all the features offered by that program so you can maximize your business output.…

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