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Google’s betting on SMS 2.0 to get its messaging groove back


Google’s gotten a lot of grief for its messaging strategy, and rightly so. While Facebook and Apple have seen their messaging platforms become indispensable to users and businesses alike, Google has launched a litany of apps whose pithy names (Buzz, Wave, Allo, Hangouts, and the list goes on) couldn’t save them from the dustbin of chat history.  But lately it seems like the search giant has got its messaging groove back.  Getting to RC-yes  By now you’re probably familiar with RCS, the new telecom standard that’s supposed to rescue old fashioned text messaging from the flip-phone era. RCS stands for…

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