
Web tracking is the practice by which websites and third-party companies collect information about users’ online activity. The basis of tracking is the accurate identification of users – you are detected and identified even when you’re just passing through a random website that you are not signed in to. The conventional solution to implement identification and tracking is saving web cookies to the user’s browser. How does cookie-based tracking work? Imagine that user Alice visits an online store and puts a T-shirt in her basket. At this moment, Alice’s user ID and the T-shirt’s product ID is saved to the browser as…
This story continues at The Next Web
from The Next Web https://ift.tt/2zk73Pl
Comments
Post a Comment