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WhatsApp sees 70% drop in ‘viral message’ forwards after applying limits


Earlier this month, WhatsApp rolled out a new feature to limit forwards to only one contact at a time. The idea was to reduce the spread of misinformation spread on the app amid the coronavirus crisis. After announcing the feature, the company says this move has already had a positive impact on its service, in just two weeks. In a statement, WhatsApp said it saw a 70% reduction in the number of highly forwarded messages: WhatsApp is committed to doing our part to tackle viral messages. We recently introduced a limit to sharing “highly forwarded messages” to just one chat. Since putting into…

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