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Companies must stop using Google Analytics warns Swedish watchdog


In a significant first for Europe, Sweden’s privacy watchdog has fined two companies for transferring personal data to the US via Google Analytics. In addition, it is urging other firms to stop using Google’s web statistics tool. In response to allegations issued by digital rights organisation None of Your Business (NYOB), the Swedish Authority for Privacy Protection (IMY) audited four companies in total: CDON, Coop, Dagens Indusri, and Tele2. IMY found that personal data had indeed been transferred across the Atlantic and, alarmingly, without sufficient safeguards in place. According to the GDPR, personal data may be transferred to third countries…

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