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Virtual worlds pioneer targets sports for revival of metaverse dream


On a typical visit to a sports stadium, you don’t bump into 20-metre-tall giants outside the gates. But this isn’t your typical sports stadium. It’s the MLB virtual ballpark — the first metaverse for a pro sports league. The venue opened on July 8, for a watch party during Major League Baseball’s All-Star Weekend. Hosting the event were the aforementioned giants, who begin the festivities with a tease: “Who knows what prizes will be up for grabs? Make sure you explore and have fun.” The incentives for engagement are accentuated. Sure, you could just chat with fellow fans and watch…

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