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VanMoof: What startups can learn from the rise and fall of an ebike superstar


Since launching in 2009, VanMoof, known for its sleek, high-tech city bikes, developed an almost cult-like following — from the streets of Amsterdam to New York.  Today, what was once the world’s most-funded ebike startup is bankrupt, leaving riders angry, loyal followers depressed, and the industry wondering — what’s next?  Pretty much everyone and their dog has an opinion on the matter. But we wanted to hear from those closest to the action and perhaps the most affected in the long term: ebike startups.  “The VanMoof story deserved a better ending,” says Tanguy Goretti, founder of Belgian ebike company Cowboy,…

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