Break down the silos between mobile site and app teams to optimize the digital customer journey

Customers are increasingly and overwhelmingly mobile-first. For the most part, many brands are still learning how to optimize traditional e-commerce experiences let alone mobile sites and apps. The Amazons of the world don’t make it any easier to keep up. Yet every day, customers are reaching for their smartphones to learn about what to buy, what to do or where to go. But without being mobile-centric and integrating digital touchpoints, customer journeys are certain to be rife with obstacles between mobile sites and apps and even the desktop web. Mobile journeys straddle mobile sites and apps When customers reach for…

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TNW Podcast: Boris comes over to co-host; Slack’s Cal Henderson talks European tech

Welcome to the new episode of the TNW Podcast — the show where we discuss the latest developments in the European technology ecosystem and feature interviews with some of the most interesting people in the industry. In today’s episode, Andrii is joined by Boris Veldhuijzen van Zanten, co-founder, member of the board, and former CEO of TNW. The topics discussed include the jobs created by Dutch startups, giant state funding for energy projects, translations of the word ‘computer’, and a bunch of other things in between. In the interview section, we’re featuring a conversation with Cal Henderson, co-founder and… This story continues at The Next Web from The Next Web https://ift.tt/jUgcNFD

2024’s most important travel tech trends

Guest post by Singapore Tourism Board As the tourism industry continues its post-pandemic recovery in an increasingly uncertain travel market, a question that has dawned upon us is — what’s next? Naturally, many of us are looking towards technology for more opportunities. In 2023, we saw the generative AI boom and further growth of emerging technologies like extended reality (XR) and 5G. While these advances are already shaping the travel sector, there is much more to come as more use cases emerge while the technology further matures. Looking forward into 2024, we can expect teams to do more with less, streamline their… This story continues at The Next Web from The Next Web https://ift.tt/seCScOH

How to design human-machine interfaces for vehicles of the future

A human-machine interface (HMI) is an interface that allows us to interact with a digital system. No matter what HMI we design, we need to enable users to take advantage of all that a system offers. For almost two decades, the personal computer was the first thing that came to mind when we heard about digital HMI. But the situation changed, and today HMI is an integral part of many devices we use daily — mobile phones, smartwatches, IoT devices, and even cars. Car HMI design is a relatively new field with specific challenges. My team has experience designing for… This story continues at The Next Web from The Next Web https://ift.tt/3m7s0m6

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