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Investing in creative storytelling


The UK’s VR industry is expected to grow by 76% to reach £801m by 2021 making it the largest and fastest-growing VR industry of any country in EMEA. This is why we’re seeing more programmes emerge such as the one spearheaded by Digital Catapult and Arts Council England, which just announced the shortlist that received a total of £350,000 in funding to develop immersive storytelling experiences. These projects have all graduated from the CreativeXR programme, which was created to encourage content makers to explore creative storytelling in immersive mediums such as Augmented, Virtual and Mixed Reality. Designed to raise artistic and technical ambition, the…

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