Prime Day is bad for Amazon’s brand

Amazon introduced Prime Day in 2015 as a way to celebrate its 20th anniversary as a one-day sale with the aim of overshadowing Black Friday. The sale was available only to Prime members and over the years has become a premier shopping day that grabs media attention and drives competitive brands to launch side-by-side sales. This year, Prime Day had several added elements to drive buzz like a concert and extended hours. The ultimate aim of Prime day is to boost sales, recruit Prime members and promote products. But, is Prime Day sending the right brand message for Amazon? My…

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TNW Podcast: Oscar Kneppers on academic startups; ESA wants to detect space-time ripples

Welcome to the new episode of the TNW Podcast — the show where we discuss the latest developments in the European technology ecosystem and feature interviews with some of the most interesting people in the industry. In today’s episode, Andrii and Linnea talk about a new European space mission, AI-generated podcasts, antiquated tech in German trains, and much more. In the interview section, we’re featuring a conversation with Oscar Kneppers, CEO of the Amsterdam Centre for Entrepreneurship, or ACE. He’s also founded several well-known local publications and one of the country’s major startup accelerators, Rockstart. Here are the stories and… This story continues at The Next Web from The Next Web https://ift.tt/a6AlDsr

Swiss startup believes this forgotten element is the key to safe nuclear energy

Nuclear energy is undergoing a renaissance. Across Europe, governments are pouring huge amounts of money into new power plants while startups are busily working on smaller, modular alternatives. Most of these plants rely on uranium, the radioactive metal that fuelled the atomic age (and contributed to a couple of catastrophic meltdowns). However, Swiss startup Transmutex wants to reinvent nuclear energy using a lesser-known element called thorium. Uranium’s forgotten cousin Thorium is a lead-like metal that is mildly reactive, but four times more abundant than uranium and a lot safer to handle. However, thorium is a fissionable material but not a… This story continues at The Next Web from The Next Web https://ift.tt/ideQqVM

If you’re having problems with your home WiFi network, this Asus router might be your answer

TLDR: The Asus AC1900 WiFi Router has cloud controls, AI advances and a host of special features that make it a premium router upgrade model, particular at nearly 40 percent off. You can go without a refrigerator for a day or two. You can survive without an oven, or a microwave, or your fancy coffee brewing system. But there’s no faster way to bring an entire household to a screeching halt and the edge of imminent panic than if the WiFi router sputters or fails. WiFi is the lifeblood of any modern home — and considering how many smart devices… This story continues at The Next Web from The Next Web https://ift.tt/398EUKv

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