Prime Day is bad for Amazon’s brand

Amazon introduced Prime Day in 2015 as a way to celebrate its 20th anniversary as a one-day sale with the aim of overshadowing Black Friday. The sale was available only to Prime members and over the years has become a premier shopping day that grabs media attention and drives competitive brands to launch side-by-side sales. This year, Prime Day had several added elements to drive buzz like a concert and extended hours. The ultimate aim of Prime day is to boost sales, recruit Prime members and promote products. But, is Prime Day sending the right brand message for Amazon? My…

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TNW Podcast: Boris comes over to co-host; Slack’s Cal Henderson talks European tech

Welcome to the new episode of the TNW Podcast — the show where we discuss the latest developments in the European technology ecosystem and feature interviews with some of the most interesting people in the industry. In today’s episode, Andrii is joined by Boris Veldhuijzen van Zanten, co-founder, member of the board, and former CEO of TNW. The topics discussed include the jobs created by Dutch startups, giant state funding for energy projects, translations of the word ‘computer’, and a bunch of other things in between. In the interview section, we’re featuring a conversation with Cal Henderson, co-founder and… This story continues at The Next Web from The Next Web https://ift.tt/jUgcNFD

How to design human-machine interfaces for vehicles of the future

A human-machine interface (HMI) is an interface that allows us to interact with a digital system. No matter what HMI we design, we need to enable users to take advantage of all that a system offers. For almost two decades, the personal computer was the first thing that came to mind when we heard about digital HMI. But the situation changed, and today HMI is an integral part of many devices we use daily — mobile phones, smartwatches, IoT devices, and even cars. Car HMI design is a relatively new field with specific challenges. My team has experience designing for… This story continues at The Next Web from The Next Web https://ift.tt/3m7s0m6

Google’s ‘time crystals’ could be the greatest scientific achievement of our lifetimes

Eureka! A research team featuring dozens of scientists working in partnership with Google‘s quantum computing labs may have created the world’s first time crystal inside a quantum computer. This is the kind of news that makes me want to jump up and do a happy dance. These scientists may have produced an entirely new phase of matter. I’m going to do my best to explain what that means and why I personally believe this is the most important scientific breakthrough in our lifetimes. However, for the sake of clarity, there’s two points I need to make first: Time crystals are a… This story continues at The Next Web Or just read more coverage about: Google from The Next Web https://ift.tt/3fdRQlg

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