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Facebook’s ad interactions drop 20% — here’s everything you need to know


As I mentioned in my last post, the data in my new 2018 Q3 Global Digital Statshot – produced in partnership with We Are Social and Hootsuite – shows that clicks on Facebook advertising have tumbled over the past three months. The precipitous 20 percent drop in ad interactions has important consequences for marketers all over the world, so I’ll use this post to dig deeper into the data behind the headlines, and share some ideas for reducing the potential impact of this worrying trend. What’s happened? Facebook’s own Insights tool shows that the typical global user now clicks on a median…

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