Facebook’s ad interactions drop 20% — here’s everything you need to know

As I mentioned in my last post, the data in my new 2018 Q3 Global Digital Statshot – produced in partnership with We Are Social and Hootsuite – shows that clicks on Facebook advertising have tumbled over the past three months. The precipitous 20 percent drop in ad interactions has important consequences for marketers all over the world, so I’ll use this post to dig deeper into the data behind the headlines, and share some ideas for reducing the potential impact of this worrying trend. What’s happened? Facebook’s own Insights tool shows that the typical global user now clicks on a median…

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TNW Podcast: Boris comes over to co-host; Slack’s Cal Henderson talks European tech

Welcome to the new episode of the TNW Podcast — the show where we discuss the latest developments in the European technology ecosystem and feature interviews with some of the most interesting people in the industry. In today’s episode, Andrii is joined by Boris Veldhuijzen van Zanten, co-founder, member of the board, and former CEO of TNW. The topics discussed include the jobs created by Dutch startups, giant state funding for energy projects, translations of the word ‘computer’, and a bunch of other things in between. In the interview section, we’re featuring a conversation with Cal Henderson, co-founder and… This story continues at The Next Web from The Next Web https://ift.tt/jUgcNFD

2024’s most important travel tech trends

Guest post by Singapore Tourism Board As the tourism industry continues its post-pandemic recovery in an increasingly uncertain travel market, a question that has dawned upon us is — what’s next? Naturally, many of us are looking towards technology for more opportunities. In 2023, we saw the generative AI boom and further growth of emerging technologies like extended reality (XR) and 5G. While these advances are already shaping the travel sector, there is much more to come as more use cases emerge while the technology further matures. Looking forward into 2024, we can expect teams to do more with less, streamline their… This story continues at The Next Web from The Next Web https://ift.tt/seCScOH

How to design human-machine interfaces for vehicles of the future

A human-machine interface (HMI) is an interface that allows us to interact with a digital system. No matter what HMI we design, we need to enable users to take advantage of all that a system offers. For almost two decades, the personal computer was the first thing that came to mind when we heard about digital HMI. But the situation changed, and today HMI is an integral part of many devices we use daily — mobile phones, smartwatches, IoT devices, and even cars. Car HMI design is a relatively new field with specific challenges. My team has experience designing for… This story continues at The Next Web from The Next Web https://ift.tt/3m7s0m6

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