This is how you can personalize marketing campaigns

This is how you can personalize marketing campaigns — without violating GDPR

GDPR — no other four letters are giving tech companies a bigger headache this year. So many articles have been written about it, you might wonder why you should read this one. It’s simple, really, you shouldn’t unless you are one of the 92 percent of marketers who according to a recent study by Evergage Inc use digital personalization. Instead of boring you with yet another generic explanation of what the GDPR is, I’d like to address the new regulations through the looking-glass of personalization and more specifically, website personalization. Let’s start with the good news; personalization is permitted under…

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TNW Podcast: Boris comes over to co-host; Slack’s Cal Henderson talks European tech

Welcome to the new episode of the TNW Podcast — the show where we discuss the latest developments in the European technology ecosystem and feature interviews with some of the most interesting people in the industry. In today’s episode, Andrii is joined by Boris Veldhuijzen van Zanten, co-founder, member of the board, and former CEO of TNW. The topics discussed include the jobs created by Dutch startups, giant state funding for energy projects, translations of the word ‘computer’, and a bunch of other things in between. In the interview section, we’re featuring a conversation with Cal Henderson, co-founder and… This story continues at The Next Web from The Next Web https://ift.tt/jUgcNFD

The TickTime is a clever productivity gadget that just works

With so much of the world’s workforce shifting to remote labor, a whole lot of people are trying to figure out how to be productive at home for the first time. Well, I’ve been working from home for years, and I still haven’t totally figured out the puzzle. There are no shortage of apps designed to help you be more productive, but I’m not sure anything I’ve tried has had as much potential as a little gadget called the TickTime. The concept is simple but clever. If you’ve ever heard of the Pomodoro method, which asks you to work in… This story continues at The Next Web from The Next Web https://ift.tt/2ySFso4

Hands-on: Aventon’s new Pace ebikes are sleek rides that won’t break the bank

Aventon is one of the most popular ebike companies in the US, and its Pace cruiser bikes have long been the company’s best-selling rides. Now the company is updating its Pace 350 and 500, both of which received major redesigns this week meant to make the bikes more comfortable and easier to use. I was able to spend a few days with the latest version of the Pace 500 Step-Through, and it gets a whole lot right for not a lot of money. First, some basic specs. Here are the numbers for the Pace 350: Price: $1,399 Motor: 36V, 350W Battery:… This story continues at The Next Web from The Next Web https://ift.tt/lPIx85u

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