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Leading startups through dot-com and ’08 crash makes me optimistic about COVID


A crisis can feel like the end of the world. When the dot-com bubble burst in 2001, it ripped the heart out of a new industry — London’s Soho district felt like it had tumbleweed blowing through it. Then 2008 rolled along and we found out what a true crisis looked like. Or at least we thought we did. The last few months have seen a global meltdown of unfathomable proportions.  Yet whilst this crisis will hit deeper and wider than the others I’ve led businesses through, there are also reasons why running a startup now is a better place…

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