We can’t build customer strategies solely on algorithms

We can’t build customer strategies solely on algorithms — and the pandemic proves it

A friend told me the other day about an ad he saw on Facebook. In it, young people clad in an activewear company’s bikinis and shirts are seen frolicking on Rio’s crowded Ipanema Beach. “Unique vision of effortless lifestyle,” read the brand statement at the top. Talk about failing to read the room. Here is a more recent photo of that now-empty beach, post-pandemic. Call it a case of algorithms gone bad. My friend was served this ad because machines had crunched data provided by his online activity and marked him as a hot prospect. The algorithm apparently was unaware…

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TNW Podcast: Boris comes over to co-host; Slack’s Cal Henderson talks European tech

Welcome to the new episode of the TNW Podcast — the show where we discuss the latest developments in the European technology ecosystem and feature interviews with some of the most interesting people in the industry. In today’s episode, Andrii is joined by Boris Veldhuijzen van Zanten, co-founder, member of the board, and former CEO of TNW. The topics discussed include the jobs created by Dutch startups, giant state funding for energy projects, translations of the word ‘computer’, and a bunch of other things in between. In the interview section, we’re featuring a conversation with Cal Henderson, co-founder and… This story continues at The Next Web from The Next Web https://ift.tt/jUgcNFD

NotJordanPeterson lets you generate uncannily realistic Jordan Peterson sound bites

Love him or hate him, Canadian psychologist Jordan Peterson has undeniably captivated the interest of supporters and critics alike, earning a reputation as a “rock star” academic – similarly to his colleague and debate rival Slavoj Zizek. Now he’s being replicated, by AI. While you can easily find hours of footage with Peterson, none of what you hear in this piece comes from his mouth. Instead, it’s been produced by a neural network – called NotJordanPeterson – which has been trained to mimic the voice of the psychologist. And the resemblance is… absolutely uncanny. Check out these examples we generated… This story continues at The Next Web from The Next Web https://ift.tt/306hAGA

A massive cache of stolen OnlyFans videos have been dumped online

Someone has leaked terabytes of content stolen from OnlyFans, a subscription site popular among influencers, sex workers, and pornographic actors. Photos and videos of specific users and performers is now out from behind the site’s paywall, meaning content creators are no longer able to profit from their work. And it doesn’t seem like there’s anything they can do. If you’re unfamiliar with OnlyFans (be honest with me now), it’s a site where viewers can pay a fee to view photos and videos put up by content creators. Ostensibly it would allow the latter to profit from their work, but it’s… This story continues at The Next Web from The Next Web https://ift.tt/2PvNCIG

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