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‘OK Boomer:’ how a TikTok meme traces the rise of Gen Z political consciousness


The phrase “OK Boomer” has become popular over the past two years as an all-purpose retort with which young people dismiss their elders for being “old-fashioned”. “OK Boomer” began as a meme in TikTok videos, but our research shows the catchphrase has become much more. The simple two-word phrase is used to express personal politics and at the same time consolidate an awareness of intergenerational politics, in which Gen Z are coming to see themselves as a cohort with shared interests. What does ‘OK Boomer’ mean? The viral growth of the “OK Boomer” meme on social media can be traced…

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